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Take Me Fishing
RBFF Re-Launches Take Me Fishing Campaign

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Dear Boating & Fishing Partners,

Today is an exciting day in RBFF history, as we take our established and successful Take Me Fishing™ brand to the next level. We are proud to announce the re-launch of the Take Me Fishing campaign with a new look and feel and state-of-the-art Web site.

NEW CREATIVE
After six years of advertising, research showed us that the Take Me Fishing message was creating awareness, but not a conversion to participation in boating and fishing. As a result, we decided last fall to take a different approach. Working with our marketing committee, we selected a new advertising agency...

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